Sociate: Design meets AI to empower Fashion Searches
Fashion and AI l Design l UK 🇬🇧
Sociate.ai is a leading platform in influencer marketing in the UK, utilizing AI and social media to connect brands with the most relevant influencers. With intuitive tools and powerful analytics, it streamlines campaign management, maximizing impact and ROI for brands.
The Brief
Sociate.ai is a leading platform in influencer marketing in the UK, utilizing AI and social media to connect brands with the most relevant influencers.
I was called in as Lead UX/UI Designer to fulfill an interesting role: create a UI based on an already working technology, not vice versa, which would be the usual path.
My Role
UX Design
UI Design
Handoff to Development
Client
Sociate
Industry
Fashion, Startup
Type of Project
Feature Design
Year
2020-2024
The Challenge
My challenges in this project included understanding complex technologies such as machine learning and NLP to create interfaces that would be seamless for the user. Sociate is one of those peculiar projects where existing technology was already in place before I was called in. This shift pushed me to navigate the project with flexibility.
Context
Sociate is a project that I find interesting to showcase because it is one of those projects that start in a different way. The Sociate team consists of brilliant minds in computer science and mathematics who developed a powerful search tool through text and images in 2020. My role in this project since 2020 has been to create the interface so that the user can interact with this powerful tool, exploring different ways to leverage technology to create unique experiences.
Here's a brief recap of some of their cool features:
Search for clothes through tags
Deeply inspired by searches like Pinterest, we co-created a system to encourage the search for clothing items in a quick and gradual way.
The idea behind this is to try to follow the user’s mental model: The user is asked to make an initial filter, for example “Jackets”, and then the platform asks the user for tags to make more specific choices, and also tags to leave out unwanted options.
Making the search more organic for the user.
Search through
tarot cards ✨
"Cards" is a more fun approach to the flow of buying clothes and plays with the concept of reading cards to discover the perfect outfit. Using AI and a large amount of data, we were able to create an entertaining demo for new customers. You can explore it here.
Yay them!
Most recently, Sociate’s “Card” Feature has won the Monoprix Lab competition in Paris.
